ACE Indicators
To stay competitive, financial institutions must have the ability to target customers and prospects more effectively. One method is to append customer files with marketing data that will enhance direct marketing models used for customer acquisition, retention or cross-sell. However, while these models may help to increase response rates, they are unable to predict conversion rates. A key part in campaign metrics, and a true measure of success, is the activation rates and revenue generated from your marketing campaigns.
With Aggregated Consumer Economics (ACE) Indicators, you now have the tools to increase both response and conversion rates for your products and services while finding customers and prospects who will generate the most revenue. ACE-Indicators™ are ZIP+4 level economic and financial data calculated as averages of individual credit records. A major benefit of using ACE-Indicators is that privacy concerns are eliminated since the data are available only at a ZIP+4 level, with no individual data disclosed. ACE-Indicators, designed to be used with other data sources, can enhance existing models and can also be used to build new models with higher degrees of predictiveness. You can access a total of 166 variables that describe credit seeking, credit usage, credit diversity and credit behavior.
Examples include:
- Number of credit card accounts
- Types of accounts (bankcards,
retail, personal loans, installments) - Average balances and limits
- Revolving activity and usage
- Age of accounts
- Number of inquiries and number of accounts
established - Delinquent accounts by time period
- Bad debt
- Derogatory public records and bankruptcies
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
