Acquisition
To ensure your business’s growth you need effective solutions for isolating new propsects and increasing the annual revenue from existing customers.
Often, the process of new prospect acquisition is extremely costly and time consuming. Equifax can help you find and reach the right consumers, maximize response rates, reduce your cost per acquisition, and minimize the waste of marketing to the wrong households.
Equifax delivers business intelligence and marketing solutions — solutions designed to increase new prospect acquisition and gain incremental annual revenue.
For over 25 years B2B marketing professionals have relied on Equifax to identify new prospects with consistent response rates and lifetime value. Our broad range of demographic and lifestyle data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data allowing you to focus in on a highly qualified universe, with the opportunity to expand your mailable lists as your needs grow.
Our world-class modeling and analytic services can help you unleash the full power of your data and ours, easing the decisioning process for your next campaign or your overall acquisition strategy.
If your goals include acquiring new customers, Equifax Marketing Services has the tools to help you succeed.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
