Aggregated Automotive Data
Learn What Drives Your Customers
...by learning what your customers drive!
It’s true. Consumers are what they drive. By knowing the types of vehicles individuals own, you can formulate powerful strategies to pinpoint unique prospects and craft messages precisely to your audience.
Although federal regulations prohibit the use of individual-level motor vehicle registration information for marketing purposes, our automotive data offers you a highly effective solution because it is aggregated at the carrier route level. Equifax’s automotive database is designed for use in conjunction with core Equifax database products such as TotalSource XL™ and The Lifestyle Selector®.
The file offers an accurate statistical view of the vehicle-related characteristics of consumers at the neighborhood or ZIP code level and provides insight into related attributes such as disposable income and lifestyle interests. Shift your marketing efforts into high gear with Aggregated Automotive Data!
Selects
Selects include detailed Vehicle Manufacturer Information, Model Year, Purchase Period & Purchase Frequency Information, and Vehicle Class Information. Please download the Aggregated Automotive Data pdf or contact a specialist for more information.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
