Success in direct mail marketing hinges on good planning. In order to ensure success, mailers prepare long in advance before coming to market with a new creative. In the same manner, successful prospecting results come from careful analysis of your best customers. Equifax Marketing Services’ Analytic Consultants are highly trained professionals who specialize in mining data to build customer relationships. Their mission is to provide customer profiling and analytic
modeling services that are designed to maximize results and ensure continued satisfaction with our industry-leading list products, The Lifestyle Selector® and TotalSource XL™.

Equifax Analytic Consulting innovated the use of predictive modeling in direct marketing in the 1980's. And with our advanced line of solutions – FOCUS™ profiling, Select Advisor™, Customer Predictive Analysis™, Equifax List Performance Analysis™, and House File Optimizer™ – Equifax continues to set the standard against which most other direct mail modeling is measured.

Equifax Customer Profiling Services

Equifax offers a number of customer profiling services designed to “paint a picture” of your best customer segments. These techniques can also identify where your next best prospects will come from. FOCUS reports are created by temporarily appending your customer records with data from the Equifax Lifestyle Census® database. This proprietary profiling tool simulates the U.S. marketplace
and allows you to compare customers' key lifestyles and demographics to the country as a whole.

Our profiling services will support your company's global marketing and advertising decisions. Another important use of profiling tools is to help identify the most responsive universes from Equifax’s premier prospecting databases.

Industry-Leading Services Designed
To Help You:

Define your customers’ demographics, lifestyles and interests
Improve your response rates and expand your prospect universe
Identify prospects & customer look-a-likes
Leverage the power of our databases — or your own
Mine data to build customer relationships

Equifax List Modeling: Why It’s So Effective

Equifax modeling services begin with a systematic assessment of your needs and objectives. Our consultants team with your Equifax Marketing Services sales representatives to review your list usage history, mailing success, volume requirements and key measures for success.

Our consultants incorporate this information into a custom-built modeling solution, for example, a Customer Predictive Analysis, that fully leverages the power of all Equifax data.

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About Equifax

For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.

The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:

Collection & interpretation of consumer data
Management of consumer credit information
Marketing services
Business information
ID authentication
e-Commerce

Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.