Catalog Industry
Equifax Catalog Advantage is the Ideal Complement to Your Catalog List Plan.
We understand that in today's competitive environment, your success hinges on isolating new prospects and growing your mailable universe with records that meet or exceed your performance criteria. Additionally, it is important to convert catalog requesters into buyers, and increase sales from existing customers. All of this demands the ability to understand your current customers and prospects in order to increase your efficiency and response rates and plan more effectively.
The more specialized your products and services are, the more targeted your list needs become. Equifax Marketing Services can help you face these challenges head on and exceed your marketing expectations. We can help you uncover new prospects, learn more about your existing customers and successfully target new opportunities.
Finding New Prospects
Building on your existing success, we can help you repeat that performance by identifying factors that contribute to successful sales. Our goal is to help you reach hidden markets and alternative universes to expand your options.
Combining powerful data such as buying habits and behaviors with other specific lifestyles can enable you to specifically target your best customer.
Leveraging Your Existing Customers
We all know the importance of creating value from house files. Retention, up-sells and cross-sells are the lifeblood of every company and the gateway to growing customer lifetime value. Our analytic services are designed to support you at each stage of your marketing effort.
Designed to maximize your return on marketing investment, these services range from exploratory, product-based profile studies to cross-sell and retention models, using your house data coupled with Equifax demographic and lifestyle data.We aim to help you identify changes in buying trends, isolate and capitalize on opportune product seasonality or help to create marketing segments based on buying behavior.
Our model guarantee means that we stand behind our analytic capabilities and work with you on an ongoing basis to achieve success in your marketing campaigns.
Maximizing the Value of Your Data
Your house file is a resource that can help you earn incremental revenue. Maximizing the value of your database via list rental can be a time consuming, costly and somewhat confusing process. Equifax can simplify this process and allow you to improve the speed, accuracy and flexibility of your transactions, so you can concentrate on your primary business objectives.
Equifax Accel™ DM offers catalogers an easy-to-use, real-time, 24/7 web-based List Fulfillment platform, allowing you to complete list rental and enhanced list rental transactions on ONE user-friendly system saving you time and money.
Accel DM provides actual counts in seconds and orders are fulfilled within minutes, increasing your flexibility and decreasing your response time. Plus, you can increase the value of your records by enhancing them with demographic and lifestyle variables from TotalSource XL™ and The Lifestyle Selector — all from the same interface.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
