ConsumerTRAK
Use ConsumerTrak's powerful profiling tools to fine-tune your marketing and gain consumer insight, whether you have 100,000 or several million consumers in your database.
Understand your customer and make critical marketing decisions.
Whatever your immediate data needs, ConsumerTrak will supply the vital customer data you require, quickly and effectively. You can learn more about your consumers (including purchase histories and demographics) – and build targeted customer lists to fuel your research and direct marketing initiatives – all easily and in real-time via the Web.
ConsumerTrak can also give you additional information on newly launched products, and provide your marketing research team with instant access to your consumers for both qualitative and quantitative analysis. It allows you to run reports on the spot that profile purchasers of specific products or view models that reveal the demographic and purchase behavior differences among your products.
Boost sales by leveraging the value of your current customers.
Knowing your customers, and being able to access them quickly and easily, is the cornerstone of a well-coordinated and successful aftermarket and marketing and product development plan.
ConsumerTrak draws on the enormous storehouse of demographic data contained in your product registration program – the detailed, specific data that is unique to the individuals who buy your products. This data can help you target the right consumers for your revenue-generating activities.
Analyze your customer.
ConsumerTrak was built with the manufacturer in mind. It provides the power and speed to analyze and access millions of records in just seconds – from anywhere in the world.
ConsumerTrak allows for complex cross-tabular analysis for a more in depth view of your customer segments as well as simple counts and mini cross tabs to get a quick read on your data. ConsumerTrak’s unique indexing system allows for very quick turnaround on your inquiries – queries are processed in seconds and complex reports in mere minutes.
Establish and enhance relationships with your customers.
It's no secret that on average, it costs five times as much to find a new customer as it does to retain and grow the ones you have. You need to know who they are, where they live, what they do, what their lifestyle interests are, and why they buy your products. The information contained within your ConsumerTrak database can be used to build brand reputation and cross-sell to existing customers.
Combine multiple data sources to capture all of your customers' touch points.
While there is no substitute for the self-reported data from thousands of your customers, Equifax takes your database one step further by giving you maximum flexibility – and speed – to combine multiple sources of data into your ConsumerTrak database.
Imagine integrating your registration data with your customer service file, rebates, ecommerce data or other sources. With all data sources combined into a powerful marketing database, you can access all of this customer data quickly and easily through ConsumerTrak – or you can create a custom extract you can feed into any access system.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
