Cross-Sell
Your existing customer is often times your best prospect for new or related products.
Cross-selling your services to your existing customer base is not just a function of creating consumer awareness — it is a function of understanding the lifetime value potential of your client, their tendency to purchase additional services, and their willingness to make additional investments in the services they already receive. Equifax has the ability to source, compile, and deliver rich lifestyle and demographic information and the unique ability to leverage credit data obtained directly from reporting financial institutions. These services will enable you to realize and harness the full value of your customers’ revenue potential.
Equifax delivers intelligent solutions for marketers— solutions designed to help them capitalize on cross-sell and up-sell opportunities.
Equifax Marketing Services offers a range of solutions designed to help marketers maximize the value of their customer base.
Equifax Marketing Services will help you:
- Gain a deeper understanding of your customer profile to help you capitalize on cross-sell opportunities.
- Reach your customer through the most effective channel or channels.
- Improve communication with your most valuable customers.
- Pinpoint ripe customer segments and help you plan more effectively.
- Leverage your existing database to gain incremental revenue.
- Maximize ROI.
Capitalize on Cross-Sell Opportunities
Equifax's products can help you take better advantage of your cross-sell and up-sell opportunities by providing you with a deeper understanding of your customer portfolio. This valuable insight will help you identify opportunities as soon as they occur and put you in position to deliver the most appropriate offers to your best customers at the right time.
Equifax Email Append
Our suite of Append products will allow you to target your consumers with cross-sell and up-sell offers through more than one communication channel, increasing your message frequency and overall impact. By reaching customers according to their communication preference your products are more likely to appeal to them. Equifax Email Append™ and Equifax Reverse Append™ can add a vast amount of information to your database records, including: email and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more.
Your enhanced database will:
- Allow you to target your consumers through more than one communication channel.
- Provide you with the resources to reach your customers more effectively.
- Help you build new or increased revenue opportunities.
- Allow you to build stronger customer relationships.
Data Enhancement
Our Data Enhancement solutions will help you learn more about your customers’ lifestyles and interests. This valuable insight will help you offer them additional products they may be in the market for or which may be attractive to them. Your database can be enhanced with more than 700 powerful data elements which will enable you to target and communicate with your customers more effectively.
Our enhancement selections include:
- Demographic elements
- Lifestyle and interest selects
- Purchase behavior information
- Household automotive selects
- And more!
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
