Database Solutions
Consumers have more options than ever before — and more marketers competing for their attention and dollars. Whether it’s catalogs, web sites, direct response, e-mail, or telephone sales, consumers are increasingly difficult to identify and communicate with – yet that customer intimacy is more important than ever.
How are you responding to this unprecedented fragmentation? The answer lies in identifying, executing, analyzing, and refining fundamentally sound, information-driven marketing programs that help you capture, retain, and expand relationships with increasingly elusive customers.
That’s where we excel.
The Science of Optimized Marketing
Leveraging a deep heritage in database management, analysis, strategy and data, we partner with forward-thinking clients to improve customer retention, reduce churn, improve and expand revenue streams, and increase profitability. Acting as your outsourced business partner, Database Solutions delivers rapid, high-value marketing solutions and data products grounded in market-tested techniques.
Analysis
Where do you stand today? Using some of the industry’s most sophisticated data mining and business intelligence tools, we’ll model your customer information and provide you with more than comprehensive reports and analyses. We’ll show you the opportunistic insights we’ve uncovered, quantify the business impact, and guide your customer-optimization strategy.
Strategy
Unlike service bureaus or technology-focused service providers, Database Solutions is managed and staffed by an experienced team of seasoned one-to-one marketers who are experts in cross-channel marketing. We interpret your information; make focused, actionable recommendations; and help you design proven approaches to capitalize on the opportunities – or challenges – you face.
World-Class Technology
A Database Solutions cornerstone is that technology should be an enabler for better marketing and the key driver for delivering business results. This philosophy embraces open systems, best-of-breed business intelligence tools, industry leading prospect data and a preintegrated platform for rapid, flexible, and scalable deployments. The result: faster, better solutions that connect you with your customers and prospects and deliver increased value.
Methodology
The industry-wide high rate of failure in CRM initiatives is no secret. That’s why Database Solutions adopts a pragmatic, incremental approach that emphasizes the achievement of measurable business results at each step and accelerated customer ROI. The Database Solutions methodology is not to build merely a database but a foundation for long-term marketing success.
Innovative Data
We are a leading supplier of accurate and content-rich data. Our innovative data products help marketers identify and learn more about responsive, qualified customers and prospects.
Marketing to Value and Potential
Creating and managing customer relationships requires world-class database technology. But it’s not solely about database technology – it’s really about a proven, repeatable, and focused methodology that helps you optimize each customer and prospect relationship.
For Database Solutions, that process is Marketing to Value & Potential – MVP. This analytic and segmentation approach improves your targeting by categorizing your current customers to increase and maximize their lifetime value.
MVP enables you to:
- Develop growth and retention strategies for each unique customer segment
- Effectively track the success of marketing efforts
- Maximize the financial leverage points in your database
- Optimize each customer relationship
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
