DataSuites
Highly responsive list segments designed to help you pinpoint your audience with ease.
Equifax DataSuites are designed to assist marketers who are looking to target specific consumer segments. By grouping consumers that naturally "fit" together, we've made it easier and more efficient to create targeted mailing lists.
We've done the work, so you don't have to!
Using data from multiple Equifax Marketing Services databases, Equifax analysts have created proprietary household segments by grouping correlated data variables such as demographics, lifestyle and interest categories, email data, buying behaviors and more. These powerful list segments contain consumers with buying needs and preferences, lifestyle and lifestage characteristics designed to match your product or service offering.
Equifax DataSuites Derived Exclusively
From Self-Reported Lifestyle Information
- Avid Collectors
- Financial Investors
- Health & Fitness Buffs
- High-Tech Consumers
- Home Life - Crafts & Gardening
- Informed Contributors
- Political Supporters
- Travel & Arts Aficionados
Equifax DataSuites Derived
From Multiple Data Sources
- Active Mail Order Buyers
- Baby Boomers
- Broadband Internet Users
- Credit-Active Consumers
- DINKS - Dual Income No Kids
- Family Ties
- Generation X
- Homeowners
- Outdoor Enthusiasts
- Seasonal Residence/Vacation Homeowners
- Senior Spenders
- Single Parents
- Urban Wealth
- Working Women
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
