Email Append
Strengthen Your Existing Customer Relationships
Our suite of Append Products allows businesses to take advantage of both email and traditional advertising vehicles to execute marketing campaigns and take steps to build stronger relationships with their customers.
Equifax Email Append™ and Equifax Reverse Append™ can add a vast amount of information to your database records, including: email and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Your enhanced database will help you build new or increased revenue opportunities and provide you with the resources to reach your customers more effectively.
Only Equifax Email Append Can Offer:
• One of the largest email append databases in the industry with more than 90 million email
addresses
• Average match rates of up to 15-25% for consumer files
• Extended address verification, allowing us to match a record that has an outdated postal
address by referencing up to 5 years of residential address history
The Equifax Reverse Email Append Process
While some companies have been focusing on traditional direct mail and building an offline database, many companies have been capitalizing on the power of the Internet, capturing the email addresses of their Web site customers and subscribers. Unfortunately, many of these companies know nothing more about these individuals other than their email addresses.
Our Reverse Email Append service provides household data to companies interested in obtaining more information about their online customers. This process will allow you to append a vast amount of information to your email records, including: name, address, age, income, gender, marital status, dwelling type, lifestyles, interests and much more.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
