Finance Industry
Successful marketing is highly challenging in today's competitive financial environment. With more options available to your customers and more businesses reaching out to steal their business, your success hinges on reaching and impacting the right customers and prospects and maintaining the relationships you have worked hard to build.
Reduce Risk,
Improve Communication
Whether you are offering a line of credit, savings plans like 401K or college saving accounts, or a host of other financial services, Equifax can help you communicate more effectively, reduce risk, gain a deeper understanding of your customers’ spending habits and comply with emerging regulatory requirements which may govern your marketing efforts.
Equifax delivers intelligent marketing solutions for financial service providers—solutions designed to help them combat competition, market saturation and an ever-changing economic landscape.
Equifax Marketing Services offers a range of solutions designed to help financial institutions identify new prospects, learn more about their customers and uncover new opportunities.
Equifax Marketing Services can help you:
- Isolate qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections and robust credit data
- Improve direct marketing campaigns and increase ROI
- Learn more about your customers to assist in retention efforts
Leverage and maintain your house file effectively
- Managing and capitalizing on multiple channels, including email marketing as a part of your growth and customer retention strategy
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
