FOCUS
Learn Who Your Customers Are And Determine Where To Invest Your Advertising Dollars
As a marketer, you frequently have a need to get to know your customers better. A FOCUS report is an incredibly powerful tool that profiles your customers, customer segments, or test cells by demographic characteristics, leisure activities, hobbies, interests and geography. A FOCUS report not only provides you with a profile of your customers, it illustrates the attitudes and behaviors that make your customers different from, or similar to, the general U.S. population.
Methodology
We begin the FOCUS report process by matching your customer file to The Lifestyle Census® database – a weighted and sample-balanced version of our Lifestyle Selector® file designed to accurately reflect the U.S. marketplace. Your customer matches are profiled and compared to The Lifestyle Census database using both indexing and Z-Scores to determine the degree and significance to which characteristics are over- or under-represented.
Every FOCUS report includes:
A comprehensive set of tables that profile your customers’ demographic characteristics, leisure activities, hobbies, interests and geography Visual graphs and charts that depict your customers’ most and least discriminating lifestyles and demographics compared to U.S. households maps that visually highlight your key markets
An Equifax FOCUS Report Will Help You:
- Define your customers’ demographics, lifestyles and interests
- Compare customer segments and test cells to the general population
- Support your global marketing and advertising decisions
- Strengthen your merchandising mix
- Update your marketing tactics
- Mine data to build customer relationships
It’s All About The Data...
Any analytic technique is only as good as the data that goes into it. Equifax provides you with access to some of the very best marketing information in the business. Utilize our analytic products to unleash the power of these Equifax databases:
- The Lifestyle Selector®
- TotalSource XL™
- High-Tech Connect™
- The Response Selector™
- Permission!™
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
