High-Tech Industry
Successful marketing is highly challenging in today's competitive high-tech market.
Today's technology continues to evolve at a rapid rate. In fact, products that were introduced and delivered to market as state-of-the-art one year ago, are often categorized as "behind the times" the next year. With continuous innovation a norm and an essential deliverable required to ensure growth, marketers are constantly faced with the challenge of identifying the next "early adopters" — those consumers that will be the first to test, provide feedback on and purchase a new technology.
High-Tech Solutions
Equifax Marketing Services offers a range of solutions designed to helptechnology companies uncover new prospects, learn more about their customers and uncover new opportunities.
In today's competitive technology environment, your success hinges on:
- Isolating new prospects.
- Managing and capitalizing on multiple channels as a part of your growth strategy.
- Converting hand raisers to buyers within a short product lifecycle.
- Learning more about customers and prospects to increase efficiency, response rates and plan more effectively.
- Educating your customers and prospects effectively to ensure optimum product experience, repeat purchase behavior and to prime them for advanced releases.
High-Tech Services
Equifax Marketing Services will help you:
- Isolate qualified prospects by accessing our leading databases, rich with lifestyle and
demographic selections on more than 100 million consumers and 18.5 million businesses. - Identify and acquire early adopters for technology related products and services.
- Reach tech-savvy customers through the most appropriate channel, before the lifecycle of your product expires.
- Improve marketing campaigns & ROI.
- Learn more about your customers to improve retention and capitalize on cross-sell opportunities.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
