Hispanic TotalSource
Description
Spanish-speaking households constitute an important growing market in the United States. 2000 Census figures revealed that 35 million Hispanics live in the U.S. and represent 12.5% of the total population. The Hispanic-origin population is projected to increase rapidly through the year 2025, when it will account for 44% of the nation’s population.
Available Selections
- Telephone Number
- Adult Age
- Number of Adults
- Children's Age
- Number of Children
- Dwelling Unit
- Owner/Renter
- Household Income Identifier
- Gender
- Length of Rresidence
- Household Composition
- Occupation (within household)
- Credit Cards
- Household Purchase Medium
- Household Purchase Method
Interests/Activities (Inferred)
- Money & Technology
- Travel & Dining
- Interests
- Hobbies & Other
- Collectibles
- Pets
- Healthy Choices
- Sports & Recreation
- Contributions
Source
More than 31 different public and private data sources are used to compile the Hispanic TotalSource™ file.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
