House File Optimizer
Unleash The Full Power Of Your House Files With Our Customer Cross-Sell & Reactivation Marketing Tool
Today’s marketplace demands that your company create maximum lifetime value when mailing each name from your in-house database. Our House File Optimizer service is designed to help you achieve this goal by improving the results of your house prospecting, cross-sell and reactivation campaigns.
Your company’s customer database contains the names of a number of loyal, highly responsive clients – people who are so sold on your products that you would love to put them on a duplicating machine and make clones. HouseFile Optimizer allows you to zero in on your top clients through the use of Equifax analytic techniques — such as Customer Predictive Analysis™ or Response Predictive Analysis™ — to rank and score your internal house files.
Contrast & Compare Customer Segments
To help you better understand the differences that exist within your customer database, the HouseFile Optimizer Single Factor Analysis™ uses lifestyle and demographic information to compare customer segments. This profile illustrates where your best prospects come from and will add value to your marketing and data append decisions. HouseFile Optimizer models compare your best customers to the balance of your database to isolate prospects who mirror your best clients.
Improve Customer Cross-Selling & Reactivation
If reactivation is your goal, we can model respondents and non-respondents from your house file mailings to rank and score expired prospects. For cross-sell optimization, we'll model current customers and your cross-sell prospects. These proven modeling techniques provide ranks that we then append to your house names based on how closely they resemble your best customers.
Our Analytic Consulting team employs state-of-the-art methodologies when they set out to develop your HouseFile Optimizer model. These methodologies include Logistic Regression and Z-Score techniques. Our analysts work with your marketing objectives to customize a prospect universe and model to meet your needs using Equifax data alone, or by using our data in combination with your transaction history.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
