Insurance Industry
Successful marketing is highly challenging in today’s competitive insurance environment. With more options available to your customers and more businesses reaching out to steal their business, your success hinges on reaching and impacting the right customers and prospects, creating and fostering strategic partnerships and communicating effectively with brokers, agents and carriers. Equifax delivers intelligent marketing solutions for insurance providers — solutions designed to help them combat competition, skeptical consumers and a volatile economy.
Equifax Marketing Services offers a range of solutions designed to help insurance companies uncover new prospects, learn more about their customers and uncover new opportunities.
Whether you offer property and casualty, health, life, auto, annuity or specialty insurance, Equifax Marketing Services can help you:
- Isolate qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections on more than 100 million consumers and 18.5 million
businesses. - Improve direct marketing campaigns & Increase ROI.
- Learn more about your customers to assist in retention efforts.
- Leverage and maintain your house file effectively.
- Manage and capitalize on multiple channels, including email marketing as a part of your growth and customer retention strategy.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
