List Performance Analysis
Building On Your Equifax List Results
All direct marketers utilize campaign results in order to set the direction of their future marketing efforts. List performance tells all and is the final arbiter of success in our field.
Equifax’s Analytic Consulting team is committed to supporting your need to maximize your marketing investments. An Equifax List Performance Analysis is designed to help you grow your business by generating a profile that indicates which segments of our files performed the best during your recent mailings. The List Performance Analysis service is designed to support your use of all premium Equifax lists, including The Lifestyle Selector®, The Response Selector™, TotalSource XL™ and our new multichannel Permission!™ database.
Nothing Beats Data Reporting To Maximize Performance
To execute an Equifax List Performance Analysis, simply send us copies of the Equifax lists you have mailed and provide corresponding response data – the critical measures that ensure profitability and success in your mailings.
Our Analytic Consultants temporarily overlay these mailed results with our data. Highly trained analysts draw upon a toolkit of tried and true analytics to sift through the variables to identify those that are driving your campaign results.
We then present you with an entire list of opportunities for universe expansion and ideas to improve response using the Equifax data that is best suited for your offer. And to top things off, our recommendations will also provide a forecast of the improved results you can expect!
Equifax List Performance Analysis For Corporation “XYZ”
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It’s All About The Data
Any analytic technique is only as good as the data that goes into it. Equifax provides you with access to some of the very best marketing data in the business. Utilize our analytic services to unleash the power of these Equifax databases:
Pricing: The Best News Of All
Equifax List Performance Analysis is FREE! There's no charge because when you win, we win! It's as simple as that.
Equifax Analytic Services:
Mining Data to Build Relationships
Put the full strength of Equifax Marketing Services’ superior data, technical knowledge and analytic savvy behind your plans today!
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
