Market Research
Business is all about making the right decisions. Making the right decisions requires the right information — or an extreme amount of luck. Equifax Market Research can put the right information within your reach.
Our market research services are designed to supply you with the information, intelligence and expert analysis you require to make better decisions. Whether you need to decide about something as basic as picking a target market segment or as complex as approving a new product, our experts will custom-design a market research project that helps you make the right choice.
Market Information
A market is composed of buyers, sellers, and everything in between. A market advantage arises when the transactions between buyers and sellers occur in the mist of conditions that favor a particular seller. Successful companies are able to leverage market conditions to their advantage. However, in order to leverage market conditions, you need to benchmark the parameters of the current market.We can provide this crucial information, helping you define a market in terms of size, brand share, channel share, and preference share. We can also help you track the success of your programs.
Product Information
Some of the most difficult decisions marketing professionals face have to do with the product being marketed. You need to determine what the item should look like, what features to include, how to package the product, and what price points to hit. Our research services are available to help you obtain valuable feedback from your target consumers on issues like these — input that will help you make the right decisions and ensure the success of the product.
Consumer Information
Understanding consumers can be challenging. Lucky for us, there are a lot of potential customers in the marketplace. With the right consumer information, we can help you identify prospects that will be most receptive to your company, your products and your message. We can tell you who these consumers are, what they think, what they know or don’t know, where they shop and how they behave. And, when you have the right information, you can turn consumers into customers.
Customer Information
Your current customers are crucial to your business. What if you could find more consumers just like them? The good news is that we can help you do just that by developing a profile of your customers.We can tell you who they are, how they behave, what they think, and where to find them. What's more, your current customers are your best salespeople — and your worst. We can help you understand what your customers are saying about you, so that you can tailor your marketing programs to your best advantage.
Equifax Market Research specializes in gathering market, product, and consumer information through all available research methods. We work with our customers to create the most effective research strategy to fit their needs.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
