MatchMAKER
Proven Data On New Vehicle Purchases
Imagine being able to walk into a media planner’s office with hard, up-to-date statistics that prove your magazine, newspaper or website is one of the best places for auto manufacturers to advertise. With MatchMAKER® from Equifax, that’s exactly what you can do. MatchMAKER arms you with the same data manufacturers use to show how many of your subscribers are buyers and lessees of more than 250 makes and models compared to all U.S. new vehicle buyers. And that's information that will shift your automotive ad sales into high gear! MatchMAKER is an automotive study developed primarily for automotive advertising sales. By overlaying your subscriber database with new car and truck purchase information, the MatchMAKER report provides you with a comprehensive automotive purchase profile of your subscribers, including their demographics, lifestyles and interests.
Getting A Read On Today’s New Vehicle Buyers
MatchMAKER is based on hard, conclusive data collected from actual registration records. It is not inferred from a small survey of readers. MatchMAKER reports are generated by matching the names of consumers contained in a given publication's subscriber or website visitor database to state motor vehicle registrations. Although the buying and leasing behaviors of individual consumers are not divulged within the report, MatchMAKER studies permit publishers and potential automotive advertisers to observe the actual marketplace behavior of the group from a statistical standpoint.
A MatchMAKER study illustrates the efficiency of your media in delivering confirmed buyers of specific new car and truck models by reporting your subscriber counts and percentages along with the retail value of new vehicles owned or leased by these individuals. You may already know how well you deliver owners of convertibles, station wagons, or sport utility vehicles. But what your advertisers really want – and what our
study provides – is data on the purchases of individual models and on whole brand lines, including the total dollars your subscribers are spending on new vehicles based on the manufacturer’s suggested retail price. What’s more, you can have your MatchMAKER report sent to you electronically so that you can customize individual sections to target specific advertisers.
MatchMAKER Unlocks New & Hard-To-Find Vehicle Leasing Data
The MatchMAKER database would be incomplete if it didn't contain information on the growing segment of the population that leases their new car or truck. MatchMAKER delivers data on both the purchase and lease transactions of your subscribers. This information will help your magazine position itself to automotive advertisers by allowing you to illustrate not only how your subscribers compare to the U.S. population, but also whether they lease or buy. Equifax Analytic Services: Mining Data to Build Relationships Put the full strength of Equifax Marketing Services’ superior data, technical knowledge and analytic savvy behind your marketing plans TODAY!
Get A Competitive Advantage FREE
Order a MatchMAKERstudy today and Equifax will provide a FREE FOCUS™ report! The FOCUS report provides a detailed profile of the subscribers and new vehicle buyers in your customer database by comparing these segments to the U.S. population as a whole – illustrating their demographics, lifestyles and interests. Coupled with MatchMAKER, this subscriber study will assist you in painting a complete picture for your advertising clients. The MatchMAKER/FOCUS package provides you with an integrated marketing solution designed to tell you not only what your subscribers drive, but what drives them: their interests, their attitudes, and what they enjoy doing with their free time.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
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Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
