Niches 2.0
This document will give you a detailed description of each Niche within the Niches 2.0 segmentation system.
What are Niches?
Niches represent stages in life. By statistically weighting data like age, income and interests, we have divided our 115+ million-name TotalSource XL™ database into 26 distinct clusters. During our lifetime we all move through a number of Niches. You might recognize yourself right out of college in one Niche. You may see yourself in another today. And in yet another Niche, you may see where you'd like to be at retirement.
With 26 Niches ranging from the young and wealthy "Already Affluent" Niche to the least prosperous"Zero Mobility" Niche, this tool will give you a complete A-to-Z picture of your customers and prospects and make it easier to craft the kind of targeted communications that make people feel like you are talking to them individually. It's the type of detailed knowledge you might get with custom research, but at a fraction of the cost. If you want to get even more specific information, we can divide your list into 108 SuperNiches™.
The power of Niches is that it clusters information at the household level, unlike geo-demographic systems that base information at the ZIP + 4 level. Niches 2.0 help you target your marketing message, choose premiums to fit your customers, and identify cross-sell opportunities.
Available Niches
- Already Affluent
- Big Spender Parents
- Chic Society
- Diamonds-to-Go
- Easy Street
- Fethering-the-Nest
- Go-Go Families
- Home Hoppers
- IRA Spenders
- Just Sailing Along
- Kiddie Dastles
- Loose Change
- Mid-Life Munchkins
- Nice & Easy Grandparents
- Oodles of Offspring
- Parks, Parts and Prayers
- Quiet Homebodies
- Rocky Road
- Still Going Strong
- Totebaggers
- Under-the-Car
- Very Spartan
- Working Hard
- X-Tra Needy
- Young-at-Heart
- Zero Mobility
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
