Opt-In Email
Reach the Right Audience with the Right Message
Permission-based email has evolved into a vital part of the communications mix as it offers new marketing flexibility with shortened campaign timeframes. It is a fast, effective and low-cost method of interacting one-on-one with customers and prospects. Equifax Marketing Services, the industry leader in online direct marketing, offers emarketing solutions which generate proven results.
The True Opt-In Process
At Equifax Marketing Services, we understand how difficult it is to find the perfect customers. Fortunately, we have found them for you.We isolate consumers who have consented and requested to receive information about products and services from companies like yours. This process identifies qualified and targeted prospects who are highly receptive to your offers and costs substantially less than traditional direct marketing. Our permission-based email solutions offer an improved, faster, highly measurable and more effective way for you to market your products and services. Our true permission-based marketing allows you to deliver your campaigns directly to Internet-savvy consumers who match your current customer demographics.
The Leading Edge of Email Targeting
Equifax Marketing Services has the database depth to allow you to micro-target your customer base. As an Equifax company, our database is enriched with the Equifax TotalSource XL™ consumer database. This allows us to verify each record’s authenticity and append a vast amount of demographic and lifestyle data to each record. The Equifax TotalSource XL file is one of the largest compiled consumer databases on the market today, containing information on more than 120 million U.S. households.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
