Outdoor Data
Description
Equifax Marketing Services is one of the only providers of Outdoor Data in the industry.
Outdoor data is available through the TotalSource XL™ (TXL) product offering and includes information on consumers that participate in many Outdoor Activities such as Boating, Hunting and Fishing. In addition, the TXL database includes information on consumers that own All-Terrain Vehicles (ATV’s), Snowmobiles and Personal Watercraft Vehicles (PWC’s).
When combined with other valuable data in TXL such as demographic, lifestyle and recreational interest data, marketers can truly target this unique consumer segment.
Available Selections
- Outdoor Vehicle Owners
- Boating
- Presence of Fishing and Hunting
- Hunting/Fishing License/Interests
- Fishing, Hunting, Shooting & Archery
- Magazine Subscribers
- Lifestyle Interests
Source
The sources for the Outdoor Data are: state boat registrations (where allowed), coast guard information, state hunting and fishing license holders, state ATV and snowmobile registrations, state conservation magazines, and self-reported data through consumer surveys and product registration cards.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
