Product Registration Solutions
Why collect customer data through a product registration program?
In order to remain competitive and ensure profitability in today’s economy, it’s more important than ever to make sure you are leveraging the full potential of your business’s greatest asset: your existing customers. Developing an effective product registration program will help you:
- Open a direct channel of communication with your existing customers so that you can establish, grow and retain relationships
- Drive additional revenue by up-selling and cross-selling your customers
- Increase your knowledge of your consumers – their demographic and lifestyle characteristics, their purchase decision influencers, and how these attributes differ by product type, price point, channel purchased, and so forth
Why partner with Equifax Marketing Services?
Equifax Marketing Services has been a pioneer in the product registration arena for more than 25 years. As a perennial industry leader, we currently receive and manage over 25 million registrations annually for more than 150 top manufacturers. We offer a broad suite of data collection products and data management platforms. Each registration program is unique and designed to meet the needs of the manufacturer.
Whether your goals involve establishing relationships with your customers, learning more about your
audience, or increasing the size of your customer database, our sales representatives and consultants will work with you to design programs that meet your objectives. We utilize cutting-edge data collection and management methods to ensure the quality and accuracy of data, and we ensure that all data collection and management programs comply with current privacy legislation and Direct Marketing Association guidelines.
Data Enhancement
We can greatly improve the quality of your databases by appending comprehensive demographic, lifestyle and buying behavior attributes to your house file. The more you know about your customers, the easier it is to cross- and up-sell your audience and retain relationships.
Advanced Modeling & Profiling Techniques
By matching your file against our large, proprietary consumer databases, we’re able to help you identify valuable prospects that closely resemble your best customers. After all, we know it’s more cost-effective to target messages and promotions to those most likely to buy.
Email, Postal Address & Telephone Number Append
Equifax Marketing Services enables you to expand communication with your customers and drive effective multichannel marketing programs by appending email addresses, physical addresses or phone numbers to your records. Reverse-append solutions are available as well.
Email Campaign Fulfillment
Leverage our expertise in online marketing to communicate via email with the consumers in your database, or the prospects contained in ours.
Affinity Add-on Solutions
Through our affinity program, Equifax Marketing Services has created an economical and effective way for you to present compelling offers to your consumers in a low-competition environment: immediately after they’ve filled out the product registration form.
Consumer Profile Reports
By comparing the individuals in your proprietary consumer database to our national Lifestyle Census® file, it becomes possible to identify the demographic, lifestyle, and geographic differences between your customers and the average consumer. Consumer Profile Reports also reveal the responses consumers reported on their product registration card – data that permits you to learn more about the decision making processes, features, factors, and advertising efforts that led to the sale of your product.
Market Research
Expand upon the knowledge gleaned from your product registration program with Equifax Marketing Services’ market research services. We employ a custom research team dedicated to helping marketers with their more sophisticated consumer information needs. Our expert staff will consult with you on how to best leverage the data in your file to learn more about a particular product or consumer segment.
Quick & Easy Access To Your Data
Our business is built around our expertise in storing and managing data. Whether you need to extract records from your database for email campaigns, focus groups, telephone surveys, extended warranty programs, thank-you letters, follow-up surveys, direct mail campaigns or list service processing, we make sure the right data is delivered – and fast.
Collecting, Managing, Analyzing & Sharing Data Is Our Expertise
Contact Equifax Marketing Services to find out how we can help develop and implement a product registration solution that meets your needs and allows you to fully leverage the power of your most valuable asset: your customers.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
