Publishing Industry
Isolate prospective subscribers, influence ad sales & increase revenue.
Successful marketing is highly challenging in today's competitive publishing environment. With more options available to your customers, retaining both regular
subscribers and advertisers is critical to your success. To ensure your businesses growth you need effective solutions for isolating new customers and gaining increased revenue from your existing ones. Equifax delivers intelligent solutions for publishers — solutions designed to help them provide additional value to advertisers, attract new subscribers, retain existing customers and gain incremental revenue.
Equifax Marketing Services Will Help You:
- Isolate qualified prospects by accessing our leading databases, rich with lifestyle and
demographic selections on more than 100 million consumers and 18.5 million businesses - Identify and acquire profitable new customers for increased subscription and advertising
revenue - Improve marketing campaigns & ROI
- Learn more about your customers to assist in expire renewal efforts and add value for your advertisers
- Leverage your existing database to gain incremental revenue
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
