Retention
With more options available to your customers and more businesses reaching out to steal their business, your success hinges on strengthening your customer relationships and capitalizing on the loyalty you have worked hard to build, and count on, for repeat purchase behavior.
Equifax can help you gain a deeper understanding of your customer's needs, minimize the waste of communicating with the wrong households and plan more effectively. Equifax delivers intelligent solutions for marketers — solutions designed to help them retain valuable customers and strengthen customer relationships.
Equifax Marketing Services offers a range of solutions designed to help marketers improve their customer retention efforts.
Equifax Marketing Services will help you:
- Gain a deeper understanding of your customer
- Maximize ROI
- Strengthen relationships
- Leverage multiple channels to reach your customers more effectively
- Reduce waste and costs associated with inaccurate customer information
- Plan more effectively
Improve Customer Retention
The value of your existing customers can not be underestimated. Once you have invested in capturing customers ideally served by your products, learning more about them can help you secure their loyalty and future business. Equifax has a variety of products to serve your customer retention objectives and help you maintain the relationships you have worked hard to build.
Equifax Email Append™
Our suite of Append products allows you to target your consumers through more than one communication channel, increasing the opportunity to reach all your potential customers and build stronger relationships with them. Equifax Email Append and Equifax Reverse Append™ can add a vast amount of information to your database records, including: email and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Your enhanced database will help you reach your customers more effectively and improve your retention efforts.
Data Enhancement
Our Data Enhancement solutions will enable you to target and communicate with your customers more effectively by allowing you to enhance your file with more than 700 powerful data elements. These include:
- Demographic elements
- Lifestyle and interest selects
- Purchase behavior information
- Household automotive selects
- And more!
List Hygiene
Knowing who to market to is only one half of the challenge. Making sure that you can reach those customers with your communications is essential. Equifax List Hygiene services are designed to cleanse clients' house files and mailing lists by minimizing the number of records with undeliverable addresses, identifying duplicate records, adding forwarding addresses and suppressing the names of prospects who have requested not to receive offers by mail. By making sure your list contains the most up-to-date information you can improve response rates, reduce costs and maintain communication with your most valuable customers.
Database Solutions
Our Database Solutions can help you more efficiently manage customer relationships by facilitating a single and comprehensive view of your customer across multiple data sources, databases and business lines.We can help you increase the effectiveness of your ongoing marketing initiatives and customer relationship activities.
Modeling Solutions
Our analytic services are designed to support you at each stage of your marketing effort. These services range from exploratory product-based profile studies to retention modeling that uses your house data coupled with Equifax demographic and lifestyle data to maximize return on marketing investment.
FOCUS™
FOCUS reports are created by temporarily appending your customer records with data from the Equifax Lifestyle Census® database. This proprietary profiling tool simulates the U.S. marketplace and allows you to compare customers' key lifestyles and demographics to the country as a whole. FOCUS will help create a picture of your best customers and identify more individuals who match your customer profile.
House File Optimizer™
House File Optimizer compares your best customers to the balance of YOUR database in order to isolate next best prospects. This technique ranks records within your house file based on how closely they resemble your best customers.
*Ask your sales representative for more information on free models and our modeling guarantee.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
