Rx Industry
Successful marketing is highly challenging in today's competitive and strictly governed pharmaceutical environment. Direct marketing offers new possibilities to promote your products to ripe markets including physicians, aging baby boomers and an expanding geriatric population.
However, government and insurer pricing pressure coupled with the high cost of new drug development requires increased efficiency for your marketing investments. At Equifax, we deliver intelligent solutions that not only meet your needs, but are compliant with the regulations that govern your communication efforts.
Equifax Marketing Services offers a range of solutions designed to help pharmaceutical marketers uncover new prospects, learn more about theircustomers and uncover new opportunities.
In today's pharmaceutical environment, success hinges on:
- Isolating new prospects and growing your customer base
- Learning more about customers and prospects to increase efficiency, response rates and
plan more effectively
- Leveraging multiple channels to reach your customers and prospects and break through communication barriers
- Maximizing your available resources and your ROI
At Equifax, we understand the challenges you face, including stringent FDA and HIPAA regulations that govern not only your business practices, but your marketing efforts. Plus, our products observe the Direct Marketing Association's Do Not Mail and Do Not Call lists, as well as other major privacy intiatives in the direct marketing industry.
Equifax Marketing Services will help you:
- Create more targeted mailing lists with our rich lifestyle and demographic selections
- Qualify prospect names by enhancing current records
- Develop and initiate improved marketing campaigns
- Isolate your perfect niche market
Whether your goals include acquiring new customers, retaining existing ones or achieving cross-sell and up-sell opportunities, we have the tools to help you succeed.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
