SelectAdvisor™
Take The Guesswork Out Of Your List Testing
Learning never stops in direct mail. And the more you know about your best customers and responders, the better your ability to grow and improve your business. In today's environment, choosing test lists that hit the mark is more important than ever.
The Equifax SelectAdvisor service is designed to address your need for effective testing – quickly, efficiently and reliably. Select Advisor leverages our tried and true analytic techniques to provide you with a detailed profile of your best respondents. In addition, we’ll help you find more customers through list recommendations based on an in-depth, multi-level analysis of these individuals.
Test Recommendations Based On Solid, Statistical Evidence
Our Analytic Consulting team employs state-of-the-art methodologies when they set out to analyze the best responders of your mailing. Our methodologies include both CHAID and Z-Score techniques and our analysts work with you and your Equifax sales representative to determine the best solution for you. Each list recommendation comes with estimated 12-month and 60-day hotline counts along with an index that measures list strength.
Profile: Single Factor Analysis
In addition to a list of recommended selects, you'll receive a Single Factor Analysis™ – a profile report that compares your customers' key lifestyle and demographic criteria to that of consumers in one of our powerful databases. This profile will help identify where your best prospects come from and add value to your creative marketing and merchandising efforts.
Expanding Mail Volume Through SelectAdvisor & Predictive Modeling
With larger samples of your recent direct mail responders, the SelectAdvisor program can be used to identify incremental pockets of fresh new names – even within lower ranks of your existing models. Or, depending on your results, focus on improving response rates and expanding your mail universe through the use of one or more of our world-class modeling techniques. For example: our industry-leading Customer Predictive Analysis™ methodology finds “clones” of your best responding names within our databases.
It’s All About The Data
Any analytic technique is only as good as the data that goes into it. Equifax provides you with access to some of the very best marketing information in the business and our analysts know our lists inside and out. Utilize SelectAdvisor to unleash the power of these Equifax files:
- The Lifestyle Selector®
- TotalSource XL™
- Permission!™
- High-Tech Connect™
- The Response Selector™
Pricing: The Best News Of All
SelectAdvisor is FREE! All you have to do is commit to ordering 25,000 names from The Lifestyle Selector® or The Response Selector™ within six months, or 50,000 names from our TotalSource XL™ file within the same time period.
Equifax Analytic Services:
Mining Data to Build Relationships
Put the full strength of Equifax Marketing Services’ superior data, technical knowledge and analytic savvy behind your marketing plans today!
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
