Small Area Characteristics
Improve Demographic Targeting & Segmentation With Equifax’s Census-Based Enhancement File!
The Equifax Small Area Characteristics Database allows marketers to significantly improve demographic targeting and segmentation efforts by enhancing their lists with detailed information derived from the 2000 U.S. Census.
The U.S. Census Bureau collected information on more than 500 data element categories during the 2000 Census. Equifax conducted a detailed analysis of raw 2000 Census information to create the latest version of the Small Area Characteristics Database file. Marketers can apply this database to EVERY residential tract, block/group and ZIP code in the country. By enhancing their lists with information from the Small Area Characteristics Database file, Equifax clients are able to improve demographic targeting and bottom-line results.
The latest release of the Small Area Characteristics Database file contains 52 new data elements and incorporates a series of proprietary calculations based on the 2000 Census. The new elements capture information about the Hispanic sector – our nation’s most rapidly growing consumer group – and offer new age break-outs for income, vehicle and disability statistics. This release also provides new occupation categories.
The Small Area Characteristics Database file contains Equifax’s unique, custom calculations that enhance government statistics. These calculations cover data segments such as median and mean age, average income, travel time, median school years and numerous others.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
