TargetPoint Cross-Sell ™
Identify Cross-Selling Opportunities Within
Your Customer Portfolio
Maximizing revenue with your current accounts has never been easier. With Equifax TargetPointCross-Sell™ service you can identify credit-worthy prospects within your portfolio who have demonstrated a near-term propensity to acquire new credit. Customers within your portfolio who have made a recent inquiry about a new line of credit, are near final payments on a loan, have recently moved, or have exhibited increased credit activity are likely “in-the-market” for an offer of credit. The time to reach out to them is now.
Expanding Customer Relationships & Retaining Profitable Accounts
TargetPoint Cross-Sell is an enhanced prescreen service designed to integrate with and complement your existing prospecting and account management programs. Utilizing your target marketing list or customer database file, matched against Equifax’s industry leading credit marketing database, Equifax identifies consumers within your portfolio who have recently demonstrated interest in obtaining additional credit. By identifying those prospects within your portfolio who may actually be in the market for your
product, you can raise your response rates, increase activations, lower acquisition costs, improve retention, and drive additional revenue. TargetPoint Cross-Sell can provide you with prospect data on a daily, weekly, or monthly basis –
helping you with your business needs and improving your ability to strengthen relationships with your customers.
Equifax's TargetPoint Cross-Sell tool allows you to:
- Combine up to 22 unique, preset credit event triggers and 8 unique model-based predictive triggers to identify consumers who are in-the-market for your offer of credit
- Combine TargetPoint Cross-Sell with your custom prescreen criteria or utilize one of Equifax's cost-effective packaged prescreen options to ensure adherence to your risk profile and scoring parameters
- Augment your current acquisition marketing strategy by engaging “hot leads” between your major campaigns
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
