TargetPoint In-Market is a series of event-driven triggers that identify consumers at the time of important life-stage changes, such as, getting married, having kids, changing jobs, and many other milestones. Imagine being able to identify marketing prospects during the precise window in time when they'll be MOST receptive to your offer. Equifax's TargetPoint In-Market will help you do just that. How? By permitting you to identify which U.S. consumers will soon pass, or have just passed, into the life-stage that makes them great prospects for your product.

Identify Qualified Customers

TargetPoint In-Market will save you time and money by helping you market to qualified consumers who are in the market for your products and services. Use TargetPoint In-Market in your mail or email campaigns along with data from Equifax's powerful TotalSourceXL™ and The Lifestyle Selector® databases. To provide even more value, consider appending TargetPoint In-Market data to your house file for unlimited use through our Data Enhancement services.

Acquisition

TargetPoint In-Market permits you to reach U.S. consumers who are likely to be making important decisions about their lives
Event driven triggers yield highly-responsive consumers, increasing likelihood of offer acceptance

Cross-sell

TargetPoint In-Market will help identify customers on your house file with demonstrated "in-market" characteristics
Timing your communications to customers who are making important life decisions are more likely result in higher response rates to your offers

Retention

Retain best customers by using TargetPoint In-Market to identify those at risk of defection with your own timely offers
Expand customer relationships with your company by making offers that correspond to their imminent needs

return to top

About Equifax

For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.

The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:

Collection & interpretation of consumer data
Management of consumer credit information
Marketing services
Business information
ID authentication
e-Commerce

Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.