TargetPoint Lite ™
You're selling — but is anyone buying?
TargetPoint Lite is the foundation for successful, profitable campaigns.
- Target in-market consumers and increase your campaign's response rate
- Configure the quantity of leads to match your resource pool, ensuring campaign efficiency
- Reduce cost of acquisition per account
Marketing managers tasked with growing their portfolio face some daunting challenges. Campaign results for most credit-related products have been ebbing downwards due to the flood of offers inundating the market, and because of saturation levels for prime credit prospects.
It has become more difficult to reach well-qualified and interested prospects. When response and activation rates decline, marketing budgets get slashed. How do you break out of this vicious cycle?
The right offer presented at the right time
If you're ready for an alternative to the old school, mass marketing "batch and blast" approach, TargetPoint Lite enables you to engage in precision marketing with a solid return on investment.
By focusing your outreach to only those select consumers known to be actively shopping for credit-related products, you can drive profitability back into your marketing mix.
- TargetPoint Lite identifies consumers with recent credit activity, who are actively shopping for a credit-related product or service.
- Leveraging 22 event-based triggers, Equifax can supply a steady stream of consumers who are both credit-qualified and demonstrate a high propensity to purchase and activate.
- TargetPoint Lite provides a steady stream of fresh prospects either daily or weekly.
- The quantity of leads is configurable to match your resource pool, ensuring your team can manage and close business while the window of opportunity is still open.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
