TargetPoint Pre-Movers™
the time period immediately preceding a move is ripe with opportunity.
Homes for Sale: Turn Owners into Customers with Equifax TargetPoint Pre-Movers
Consider...40 million Americans move each year.
Envision...a list of homeowners from across the country who recently put “For Sale” signs up in their front yards.
Imagine...all of the products and services they will need to make the move and settle into their new homes.
Think...Equifax TargetPoint Pre-Movers. And realize great opportunities are within your reach!
Catch them before they move!
Just launched, Equifax TargetPoint Pre-Movers is that envisioned list – a nationwide file of households with their residential property up for sale and getting ready to move. Different from new homeowner data, Pre-Movers provides information on households before they move. It’s a 90-day rolling file, compiled from “Homes for Sale” newspaper ads and real estate books. Each month the file is updated
and enriched with names and demographics from Equifax’s premier marketing database. It’s substantial and valuable information you can use in your consumer retention and acquisition marketing programs to get a head start contacting these prospective customers early in their houseselling and buying processes.
Decisions! Decisions! Help movers make purchase decisions in your favor.
By the time they put their house on the market, homeowners are usually ready to purchase products
and services for their upcoming move and new home. And, they have many important decisions to make, such as:
- Arranging for moving/storage
- Shopping for a new mortgage
- Making other financial arrangements
- Establishing home security
- Obtaining new insurance coverage
- Contemplating home upgrades
- Renewing or establishing phone, cable or
satellite dish service
During this pre-move time, customer loyalty is vulnerable. Against competition, you have only a short
window to sell your products. This is where TargetPoint Pre-Movers comes in. Use it to get in the door
early, win the business, and beat the competitors!
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
