TargetPoint Acquisition ™
Solution
TargetPoint Acquisition identifies consumers that have recent credit activity within their credit file that indicates an improved likelihood they will respond to a solicitation.
TargetPoint Acquisition scans the CMS database for 22 consumer credit events that have been statistically proven to predict a consumer’s propensity to open up a new Auto, Mortgage, Home Equity, Bank Card, Retail Card, or Personal Finance line of credit. Customers select from the 22 event based triggers in accordance with the type of credit offer.
Increase your likelihood of a sale
Consumers with a recent credit inquiry, new trade line, or loan maturation event have a higher statistical probability to open new credit than traditional credit pre-screened populations. Increase your response rate Focus marketing dollars on consumers with a demonstrated need for credit by identifying “in market” consumers with TargetPoint Acquistion . Some customers have seen a 4-6 time improvement in response rates compared to traditional pre-screening. Delivery of fresh prospects, weekly.
TargetPoint Acquisition delivers “fresh” names on a weekly basis, suppressing previously delivered names for 30, 60, or 90 days. TargetPoint Acquisition enables on-going weekly marketing campaigns, ensuring a constant flow of new customer prospects.
TargetPoint Acquisition offers:
- The ability to target in-market consumers and increase your campaign’s response rate
- Weekly delivery of “fresh” prospects
- A constant flow of new prospects
TargetPoint Lite offers the same fresh prospects as TargetPoint Acquisition, replacing Acquisition’s Predictive Triggers with 22 event-based triggers to deliver fresh weekly lists of standardized names and addresses.
Fresh Inquiry Leads
Inquiry leads are described as <= 30 days. However, since TargetPoint Lite is delivered weekly with a 30-, 60- or 90-day suppression, TargetPoint inquiry leads are actually <=7 days. Inquiry-based leads are the most time sensitive, and Equifax advises that these leads take priority in a campaign.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
