The Lifestyle Selector®
Description
By enabling companies to create highly targeted and responsive marketing lists, this high-performance database has played an integral role in the success of thousands of companies' marketing campaigns for more than 25 years. The Lifestyle Selector is the direct marketing industry’s largest and most comprehensive database of self-reported consumer information. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. This file is primarily derived from two sources: responses to consumer surveys and product registration cards filled out voluntarily by consumers after they have completed a product purchase.
Available Selections
- Gender
- Adult Age
- Children's Age
- Marital Status
- Household Income
- Credit Cards Used
- Length of Rresidence
- Owner/Renter
- Dwelling Type
- Education (includes spouse)
- ACE Data
- Spanish Spoken in Home
- Occupation (includes spouse)
- Healthy Choices
- Buying Behavior
- Collectibles
- Pets
- Contributions
- Music Preferences
- Sports & Recreation
- Travel & Dining
- Money & Technology
- Interests
- Hobbies & Other
Source
Responses to Equifax surveys; product registration card submissions.
return to top
About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
