The Response Selector™
Description
The Response Selector is built using information from over 200 publications to provide a powerful and diverse database of economically active subscribers, and their characteristics. This continuity based list will allow you to use buyer behavior information to target individuals that are receptive to a wide variety of direct marketing offerings.
The Response Selector subscriber preferences are translated to category affinities, with the following 28 new categories, only recently made available:
- Women’s Lifestyle
- Beauty & Fashion
- Men’s Fashion
- Children and Family
- Home Accessories and Furniture
- Fine Furniture
- Gardening
- Recreational Enthusiasts
- Flying Enthusiasts
- Boating Enthusiasts
- Hunting and Fishing
- Sports Viewer
- Entertainment and Music
- Photography, Audio and Video
- Cooking
- Auto Parts and Accessories
- Arts and Crafts
- Travel and Luggage
- General Collectibles
- Hobbies
- Health and Wellness
- Religious
- Mature/Adult Subjects
- Science
- Current Affairs
- Business
- Donors
- Spanish Titles
The Response Selector is not a co-op database, so you will not have to be a contributor in order to license this data. The Response Selector is available for modeling, and will be available on the proprietary Equifax List Select (ELS) delivery system in July 2006. ELS offers almost real-time count
and data delivery capabilities, along with the flexibility to combine marketable list segments from a wide variety of Equifax lifestyle and demographic databases, such as TotalSource XL and The Lifestyle Selector.
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
