Equifax ValueScore™
New Scoring Tool to Expand Prospect Universes and Boost Profits!
Equifax ValueScore is a new marketing score that will make it easier for direct marketers to identify the highest quality prospects on any responsive marketing list, thus boosting profits!
Equifax ValueScore permits you to combine highly responsive prospecting data with a profitability model developed from our vast corporate database of consumer behavior. Using the Equifax ValueScore will help to grow your business – quickly, efficiently, and reliably.
How It Works
Equifax ValueScore is easy to use! Simply select from the twelve ValueScores you want, ranging from high to low profit potential. Equifax ValueScore permits you to expand your prospect universe by qualifying responsive lists that previously had low payment and conversion rates.
For example, when using Equifax ValueScore, a marketing list may become a winner by simply selecting ValueScores A1-D3 and omitting the poorest profit potential names, ValueScores E1-E3. Ask your Equifax representative to include Equifax ValueScore on any test list order. And it’s quick and easy to add Equifax ValueScore to any house or prospect file through our Data Enhancement services, too!
The Equifax ValueScore Will Help You:
- Expand your prospect universes
- Move beyond traditional marketing campaigns
- Better target your marketing messages
- Reduce mailing costs and prioritize your most profitable prospects
Designed for Continuity and Invitation to Apply Marketers!
The goal of direct marketing is to achieve high response balanced by solid back-end payment and conversion rates. While other industry marketers will benefit from using Equifax ValueScore, Continuity and Invitation to Apply (ITA) credit marketers will reap the greatest benefits. They want to target responsive lists that maximize profitability and minimize underwriting costs without having to make firm offers of credit.
Mailers using Equifax ValueScore will find performance improvements in their test list selects. The graph shows two mailers' profitability results by ValueScores. These Continuity and Invitation to Apply mailers both removed ValueScores E1- E3 from their testing in order to boost overall mailing profitability.
Pricing and Equifax ValueScore Usage
Equifax ValueScore is a new Lifestyle Selector® and TotalSourceXL™ select and can also be appended to house prospect files for unlimited use through Equifax’s Data Enhancement and Database Install services. Pricing mirrors Equifax’s standard scoring fees. Equifax ValueScore is used to target responsive lists and maximize profitability on marketing offers. It may not be used to evaluate an individual's creditworthiness, nor to determine any individual's eligibility for credit, employment or insurance. Use of Equifax ValueScore requires signed consent to Equifax's terms, including a representation that Equifax ValueScore will only be used for marketing purposes.
Equifax’s Databases and Analytic Services
Analytic techniques are only as good as the data that goes into them. Equifax can provide you with access to some of the very best marketing data in the business. Use our analytic services to unleash the power of Equifax Marketing Solutions databases:
- The Lifestyle Selector®
- High-Tech Connect™
- TotalSource XL™
- Permission!™
Put the full strength of Equifax Marketing Solutions’ superior data, technical knowledge and analytic savvy behind your marketing plans today!
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About Equifax
For more than 107 years, Equifax has been a market leader in providing value-added information solutions to businesses and consumers. With a constant focus on product development, technology, innovation and customer satisfaction, Equifax has grown its business to over $1.44 billion in annual revenue and 4,600 employees in 13 countries. Throughout its business, Equifax maintains an unwavering commitment to the highest standards of corporate ethics, data security and information privacy.
The worldwide leader in enabling and securing global commerce, Equifax is respected for bringing buyers and sellers together through:
- Collection & interpretation of consumer data
- Management of consumer credit information
- Marketing services
- Business information
- ID authentication
- e-Commerce
Using marketing business intelligence to acquire new prospects, improve customer response rates, and increase annual revenue, Equifax serves customers across a wide range of industries including financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance, government and direct marketing.
